Despite a general slowdown in real estate sales in Israel, Bony Binyan recently sold three penthouses in Raanana for a total of over 30 million shekels, equating to more than 42,000 shekels per square meter. According to Alon Meidan, co-CEO of Bony Binyan, the success of these sales is due to the quality and uniqueness of the projects rather than low prices. The company distinguishes itself by avoiding generic construction, focusing instead on unique designs and high-quality finishes. Projects feature large openings to maximize natural light, reminiscent of northern Tel Aviv constructions. Approximately 60% of buyers come from personal recommendations, highlighting the importance of trust and security in choosing a property. Bony Binyan, managed by the third family generation, continues to focus on quality and customer satisfaction, even in an unstable market.
